A Fantastic Proposition and Several Things to Consider

Blogging is one of those things that looks really easy to do, and for the most part it is. Put up a blog, write some good content, and wait to get rich and famous.

Not so fast, grasshopper. Effective blogging is just as easy as any other form of making money online, which is to say it's notor, at least it's not as easy as some would have you believe. There is no I Win button in online marketing; you have to do your homework, put in the time to do it right, and maintain your momentum. Let's look at those one at a time.

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Do Your Homework

Slapping a blog up is easy, but there's no way you can do an effective job of it if you don't even know what that job is. Look around the web; a simple search on Google for effective blogging techniques returns 86,500,000 different results. The information is out there; you just have to put in the time to find it, read it, absorb it and prepare to put it into use. Trying to wing it is about as effective as knitting your own parachute; you'll be reaaaallll proud of the result right up until the crash.

Put In The Time To Do It Right

As you can tell from the first point, this starts before you ever type a single word onto a blog if your plan is to use it for your online marketing. Do your research, and then put in the time to actually put that research to use. This means several things; keep putting fresh content on your blog on a regular basis, become an active commenter on other blogs related to your niche, and work on getting relevant backlinks to your blog. All of these things take time to accomplish, but they must be done for your blog to be effective.

Spend too little time refreshing the content on your blog and your returning visitor count will drop. Spend too little time promoting your blog with comments and backlinks and your traffic will suffer.

Grab a quick easy fix of backlinks from sites that have no relevance to your niche, and your search engine placement will suffer, and the traffic you get from those efforts will be untargeted at best.

Maintain Your Momentum

For your blog to be truly effective, you not only have to do those things listed above, you have to keep doing them. True, your blog will get traffic and help your marketing efforts without continuous effort on those things, but the results you get will be much less than if you continue to work on those things. When building a blog, you very much get out of it what you put into it.

The good news is that, over time, you'll have to put less time into your blog to maintain it's effectiveness. Once you get things going, an hour or so each week will be enough to get the most bang for your buck from blogging.

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Posted in Landscaping Post Date 03/15/2022


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